Wednesday, 21 September 2011

Audience Research

By Dan Mcgovern

Tuesday, 20 September 2011

Indie Music Genre Wordle


By Hannah Liddle

Wide Eyes Lyrics

Lyrics:
Oh some evil spirit,
Oh some evil this way comes.
They told me how they fear it,
Now they're placing it on their tongues.

Oh to see it with my own eyes.
Oh to see it with my own eyes.

No food or water,
For the better part of ten months.
Quietly he sat,
Between the folds of a tree trunk.

Oh to see it with my own eyes.
Oh to see it with my own eyes.

All the men of faith,
And men of science, have their questions.
Could it ever be on Earth,
as it is in heaven?

Oh to see it with my own eyes.
Oh to see it with my own eyes.

By Dan Mcgovern

Local Natives Research


 Local Natives (previously known as Cavil at Rest) are an indie rock band based in Silver Lake, Los Angeles, USA. Their debut album, Gorilla Manor, was first released in the UK in November 2009, and later released in the US on February 16, 2010. The album received mostly positive reviews and debuted in the Billboard 200 and at #3 in the New Artist Chart.
Their sound has been described as "afropop-influenced guitars with hyperactive drumming and hooky three-part harmonies". Clash Music has also described their style as psych folk, or modern worldly folk.

The band came together in Orange County, where Kelcey Ayer, Ryan Hahn, and Taylor Rice attended Tesoro High School. One year after graduating college at UCLA, they were joined by bassist Andy Hamm and drummer Matt Frazier. In December 2008, they all moved to a house in Silver Lake and started work on their debut album.


The self-funded Gorilla Manor was recorded by Raymond Richards in his own Red Rockets Glare Studio, in West Los Angeles, and was produced by Richards and the band.
Everything the band creates comes from a complete collaboration between their members, from songwriting to artwork. Their debut album, Gorilla Manor, was named after the house they all shared in Orange County, where most of the album was written. “It was insanely messy and there were always friends over knocking around on guitars or our thrift store piano,” said Hahn. “It was an incredible experience and I’ll never forget that time.”

The band started to attract the attention of the music press after playing nine shows at the 2009 SXSW festival in Austin, Texas, where initial reviews drew favorable comparisons to Arcade Fire, Fleet Foxes, and Vampire Weekend, as well as "sort of a West Coast Grizzly Bear."
In 2011, they embarked on a European tour, served as opening act for Edward Sharpe and the Magnetic Zeros, and made their debut in Australia at St Jerome's Laneway Festival
It was announced March 18, 2011 that the band had parted ways with bassist Andy Hamm.
At Lollapalooza the band announced that they built a new studio and are working on completing their second full length album.

Current Band Members
  • Taylor Rice - guitar, vocals bass
  • Kelcey Ayer - vocals, keyboards, percussion, guitar
  • Ryan Hahn - guitar, keyboards, mandolin, vocals
  • Matt Frazier - drums
  • Gabe Noel (temporary) - bass
- Wikipedia 









Local Natives are also a part of The Take-away Shows by LaBlogotheque on Youtube.




By Hannah Liddle

Permission Request

























By Hannah Liddle & Dan Mcgovern

Monday, 19 September 2011

Friday, 16 September 2011

Initial Ideas

Choice of Song Ideas


Local Natives - Wide Eyes


Arctic Monkeys - Teddy Picker


Arcade Fire - The Suburbs

By Hannah Liddle

Thursday, 15 September 2011

Advert Analysis'


By Hannah Liddle

Digipak Analysis'

The Kills - Blood Pressures By Daniel Mcgovern

This front cover shows the two band members Alison and Jamie and has the band name across the bottom in red. I'd say it challenges typical indie band front covers as it doesn't have the album title on the front cover. Also Indie bands rarely show themselves on the front cover as they don't sell their cd's with sex appeal. I'd say the two band members are on the cover as it goes with the video. 'Satellite' which is the second song on the album.





The front of the CD looks like a vinyl, this goes with the front of the album as the band are trying to look old fashioned. This is also linked with Satellite   because they're driving an old fashioned car around in the video and dressed old fashioned.














The back of the CD shows a drawing of the front covers image. We can see the the song titles and numbers of each track which is basic for a CD case. We can also see the record company logo for Domino Records at the bottom quite small, followed by the rest of the small print. The side of the CD shows the bands name and the title of the CD.






The inside of the CD shows Alison Mosshart with a leopard around her back, the image has been edited. I believe this challenges the usual indie band covers as it's as if Alison is placing herself out there for men to gaze over. You could also the image is meant to be like an old fashioned painting.






This image shows a boxer, the photo looks old this would once again go with the old fashioned look of the album. Random doodles are on the inlay as well making it more arty which is typical with the indie genre. Making it random they have put a fortune cookie fortune on there as well.







Yeah Yeah Yeahs - Show Your Bones By Hananh Liddle
With 'indie' bands, a lot of the time the album covers and artwork are always very arty and colourful, this is often to show their creative ideas. More often than not 'indie' artists never show their face on the front of their advertisements or products as they are not there to sell through sex appeal. With the album being named 'Show Your Bones' the image of this album cover could be reference to a rib cage or perhaps could show three 'Y' letters to stand for 'Yeah Yeah Yeahs'. Due to the bold and contrasting colours of the red, purple and yellow the image really stands out. For the consumer to be able to recognise the band, the boldness and the white font, of the bands name and album title, has been used to stand out against the other bold colours.


The CD of the album is the same as the front cover with the colours, the only difference is the way the CD image has a scratch effect. The CD also stands out very brightly against any other CD's as normally the colour is not such an issue on the CD itself. This CD along the bottom also contains the record label of Yeah Yeah Yeahs and also shows the tracklist on this CD.






The back of the CD cover shows three flags which is the same image on the front of the CD cover and also the CD itself. It also shows images of snow and sky. Here we can also see the small print which includes the record label and then the track list is shown in bigger writing again. The font of the track list is the same colour font as the front cover which also contrasts against the blue snow but also falls in nice within the image of the snow, as if the writing is droplets of snow.

Tuesday, 13 September 2011

9 Frame Analysis'

 Arctic Monkeys - I Bet You Look Good On The Dancefloor




The full video is set in one room as if the band are playing a live set. At the beginning the front man speaks before playing the song. He introduces the band 'we're Arctic Monkeys and this is I bet You Look On The Dancefloor, don't believe the hype'. This is said because at the time of the video the band was just coming up in the charts, and they have said in numerous interviews that they didn't realise how big they were becoming they still though they were a basic local band.
In this shot we can see the drummer singing, this is to give the feel of the band performing to you. The video has a live feel as if no lip syncing was needed.
Here we can see a meat shot of the main singer Alex Turner. As he is the front man of the band he appears a lot in the video with the use of close ups. Shallow focus is used here, this makes other members of the band seem insignificant. Since he is the front man he is  the most popular and familiarised with the audience. The second screen grab of the frontman we can see the audience in the background. We can also see a camera once again giving it a live performance feel instead of usual videos where we see little or no performances from the band.
This long shot shows the frontman the main guitar player and the drummer in the background. Goodwin's music theory says that the performers are wanted to perform in their videos as it's what the audience want to see.
This mid shot shows us the bassist it is the first independent shot he gets. Bass players are normally forgotten about in bands and are not as popular as guitar players or singers.
At first in this shot Alex (the front man) is in focus as he is singing, however when the drummer sings backing vocals we see Alex turn round and pull focus is used to bring the drummer into focus as he sings.
Another meat shot of Alex whilst singing, however the lighting on here give the feel of a live performance.
The lighting here gives the video a live gig feel. The fact we can see a camera as well shows the band to be idolised as the camera is on them. This could be interpreted as if the band want to keep themselves how they've always been and not let the fame go to their heads.
Here we see the band finishing the song, they look laid back as if they've just finished a local gig. The location looks like a basic building and the fact people are just sat around looks like they're the bands friends. Making them look chilled out and not bothered about the fame.





By Daniel Mcgovern



Foster The People - Pumped Up Kicks



The video is of the band playing a gig, the low key lighting shows the typical mise en scene of a gig and it also shows girls dancing. This video also shows shots of them in their everyday life which gives us a feel of what the band is like.




This shot shows the band playing a gig, the fact that we can see a lot of microphones in and out of focus proves this, the low key lighting is also typical mise en scene for a live gig. This medium shot shows the lead singer, Mark Foster, performing, it is also a shallow focus shot showing him lip syncing. The bands attire represents them as a band and shows them as an individual band as they aren't mainstream and dressed up in expensive clothing, this is very common with 'indie' bands. In this shot we can also see 'thought beats' which is mentioned in Goodwin's music video theory, we can see the lead singer singing and bopping his head along with the beat. We can feel the beat in the image.



This shot is a long shot and gives us an idea of the band, pretty much like 'a day in the life', this music video is full of clips of the band outside their gigs and shows us the proud moments shall we say of their upcoming fame. This shot also gives us an idea of the origin of the band as we can see the natural lighting of the sunset in the background giving us silhouette figures of the band.














This shot  is once again of the lead singer, this low angle shot looks up at Mark Foster to show his dominance. It also gives a bit of the mise en scene with the light in view there too. This is also a two shot as it also includes the bassist and backing vocalist. The different style microphone shows the individuality and creativity of the band to show that they're in to trying different things. This is typical of an 'indie' band. The spotlight on the main singer also shows he is the main focus of the audience.

This over the shoulder shot shows the three band members outside their gig life. This shot represents the band in a ordinary way due to the mise en scene. The natural lighting and the pose the band are in gives off a casual tone to the music video. The positioning of the band also puts the lead singer at the front. However, this shot shows the lead singer at the back but with his head facing more toward the camera.












This close up is a quick shot that comes in and out quickly. I think this is a good shot as it shows the band practicing in a recording room rather than playing live gigs. We know that this is a practice due to the lighting as it is bright. The shot isn't in focus but I think this works well due to the fact this shot isn't on screen for long. Suprisingly this shot also doesn't include any close ups of the bands faces or reactions to their music. This shot works well as it shows the dedication in more 'indie' genre bands to make it big.











This is a close up shows a band member playing the keyboard, this shows the band to be very multi-talented and optimistic about trying out different instruments within their music. The tattoo on the arm is very typical of a band member of the 'indie' genre too and adds to the mise en scene and the down to earth look that this band represents. It also shows the technical aspects to the band that has been mentioned in Goodwin's music video theory.












This is a medium close up of the lead singer. There are many meat shots of the lead singer as he is put in the headlight of the band and is the 'main man'. This shot shows him of a higher dominance as the light is above is head showing him in a godly manner. We can also see the expression of Mark Foster and we can see the passion of his music in his facial expressions. The mise en scene and the composition and framing work nicely with the lighting to give off that high status level of the lead singer.












This long shot shows all three band members on a regular day basis, this music video includes a lot of shots such as this showing the band outside their practices and gigs giving a narrative to the music video as sort of 'a day in the life'. Their attire give off the down to earth look and show they aren't main stream. In Goodwin's music theory it refers to 'star image' however this band doesn't match this aspect as they don't look any different to regular men.












This last shot gives the narrative a typical ending as in 'having a pint at the end of a hard days work'. This shot shows personality of the band and is also typical of band members to drink during gigs and after parties. This is not typical in Goodwin's theory as it doesn't show 'star image' drinking expensive champagne. This close up also shows Mark Foster looking in to the camera as if it has been recorded as a documentary. This works well with the rest of the music video as it has documentary aspects to it which lays out the narrative.






By Hannah Liddle